you can make plans, but first you have to have dreams...
 
this sentence became a great base for the "a very good morning" campaign for radio zet – the second biggest radio station in poland. our goal was to turn the audience on to the morning show and to involve them in our activation.

we prepared 360 communication which included tv spots, digital & social performance, doh and active marketing in polish cities. together with radio presenters we collected almost 43 000 submissions with detailed descriptions of what poles actually dream about.

the only thing we could do next was to start making their dreams come true.