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everyone

joins play

#

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2016 was a year of a big change on the polish gsm market. mobile operators started to register new prepaid customers. it was a huge battle between the biggest players like orange, t-mobile, plus and play.

since prepaid gsm is popular among youngsters, and they listen to their internet heroes only, we prepared a campaign called “the whole internet joins play”, which was a part of a consistent communication strategy of the brand that was awarded with the effie grand prix
(the long-term campaign category).

together with a group of polish influencers we presented benefits of play's offer and encouraged people to join our network.

art director: paweł wojtak
copywriter: radek dudzic
creative director: bart biały

#akcjarejestracja

effie awards

grand prix effie 2016 – “wszyscy przechodzą do play”
golden effie 2016 – long-term “wszyscy przechodzą do play”

silver effie 2017 – “gamersgonnaplay”

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#nicnieprzepada

 

a tactical campaign for the “play na kartę od nowa” prepaid offer. content video for youtube, facebook and instagram prepared with carefull focus on specific formats.

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art director: robert chudzik

copywriter: radek dudzic

creative director: jo biernacka

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#duets

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a tactical campaign for “play duets” done together with facebook creative shop, based on an "a" segmentation tool. graphics and content were adjusted to the suggested format, and the whole campaign was tuned to gain the best performance score.

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art director: paweł wojtak

copywriter: radek dudzic

creative director: bart biały

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facebook award

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#playnow

 

a social media campaign prepared for the launch of play's new service – mobile tv called play now. a series of short videos with a famous polish actor piotr adamczyk. content format used on facebook.

art director: paweł wojtak

copywriter: radek dudzic

creative director: bart biały

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