new territory
#
innovations, best 5G & fiber expirience and beeing always ready to support our customers. orange is here...
and this is the answer!
we are just launching a completely new approach
to product, service and service communication,
which we are implementing globally across all areas of our business.
context? our different needs, including access
to the internet wherever we are - at home or away.
this multi-channel campaign will appear on tv, billboards, social media and online.
art director: kamila ługowska
copywriter: tomek nowak
creative group head: radek dudzic
creative director: maciej porębski
director: marcin filipek
#program re
it's already a trend!
it’s not a story about orange being green and responsible.
it is a paradigm shift regarding the purchase of a new phone – together with orange, you can always do it for
the planet.
why?
because trends are not only about being “in fashion”
– they are also about being good.
360 campaign about responsible usage of electronic devices focused on orange re program promotion.
innovation 2023 - bronze in esg in the business category
art director: daria murawska
copywriter: michał nowosielski, katarzyna koszewnik, marcin bińczyk
creative group head: radek dudzic
creative director: maciej porębski
director: sebastian pańczyk
#newformat 2022-2024
1 new ai character
24 lessons of emotions
"keep continuing" kantar reco
thanks to the wonderful team of leo burnett we developed
one of the most interesting commercial formats in poland - robot max character for orange. together with this amazing ai creature, we try to understand people's emotions, behaviors, and needs.
a lot of funny stories, a lot of ai logical questions, and great offers from the most often chosen telecom let us build
a recognizable communication.
art director: daria murawska, kamila ługowska, radek żabiński
copywriter: michał nowosielski, katarzyna koszewnik, marcin bińczyk, karolina antczak
creative group head: radek dudzic
creative director: maciej porębski
director: sebastian pańczyk
#prepaid 2022-2024
fresh, dynamic, and funny format created for orange prepaid division. liked by our consumers,
recognizable by all.
this is a continuity of the campaign with famous polish cabaret stars, who shows us a different approach
to unlimited services using distorting mirror narration.