2016 was a year of a big change on the polish gsm market. mobile operators started to register new prepaid customers. it was a huge battle between the biggest players like orange, t-mobile, plus and play.

since prepaid gsm is popular among youngsters, and they listen to their internet heroes only, we prepared a campaign called “the whole internet joins play”, which was a part of a consistent communication strategy of the brand that was awarded with the effie grand prix
(the long-term campaign category).

together with a group of polish influencers we presented benefits of play's offer and encouraged people to join our network.

art director: paweł wojtak
copywriter: radek dudzic
creative director: bart biały

#akcjarejestracja